Apple's First Store in Delhi Draws Crowds as Tim Cook Opens Doors
Apple Saket Store: On Thursday morning, Apple CEO Tim Cook opened the company's second store in India, located in Saket, Delhi. The Apple Saket store, situated on the first floor of SelectCITY Walk Mall, is the first Apple Store in the national capital.
The opening of this store follows the launch of Apple's first store in India, the Apple BKC, which was inaugurated on April 28 at Mumbai's Jio World Drive.
Apple CEO Tim Cook, who had met with Prime Minister Narendra Modi the day before, also took the time to meet with customers visiting the newly-opened Apple Saket store.
Apple Saket Store Expands Offline Presence in Delhi
From early morning, a large crowd gathered outside the Apple Saket store to catch a glimpse of both the store and the company's CEO, Tim Cook.
The opening of this store marks Apple's attempt to expand its presence in the offline retail market and enhance customers' buying experiences with official Apple Stores.
Despite being smaller in size than the Mumbai store, the Apple Saket store in Delhi will showcase the full range of Apple products and offer the same level of services as the Apple BKC.
The store will be staffed by a team of 70 employees hailing from 18 different states across India, collectively fluent in about 15 languages to better assist visitors. Of the staff, half are women.
Apple Saket Store: New Destination for Apple Fans in Delhi
Compared to the more spacious and grand Apple BKC store, the newly opened Apple Saket store offers a more intimate and personalized experience to visitors.
The store features a unique curved storefront and white oak tables showcasing a range of Apple products and accessories.
Dedicated sections are available for iPhones, MacBooks, Apple accessories, Apple Music, Apple Arcade, and Apple TV, displaying all the products currently available in India.
Visitors to the store will have the opportunity to handle and experience the products before making a purchase.
Aside from product displays, Apple Saket also includes a Genius Bar where customers can receive guidance and support from store staff.
Additionally, the store features a Pickup zone where customers can conveniently retrieve any Apple product they have ordered online.