In order for users to easily manage their data, Google has announced roll-out auto-dialytactrol for location history and activity data for both Android and iOS devices. Internet giants said in a post on Twitter late Wednesday: "Rolling out auto-delete control Android and iOS for location history has begun with today, making it easier to manage your data."

This feature came after advocating for users' privacy during a developer conference. Here firms like Google and Apple have said that they will bring users the tools to share data with their or third party apps and to give them control.

Place for tracking, web and app activity history on Google persists until users manually delete them by default, and Behemoth claims that it improves users' experience, search personality and ad targeting.

With the new feature, users can now set their tracking preferences to remove things in a gap of three or 18 months.