Mission Mangal, starring Akshay Kumar, and actors Sonakshi Sinha, Vidya Balan, Taapsee Pannu, Kirti Kulhari and Nithya Menen, roused a progression of images on social media not long after the release of its trailer. Presently, Mumbai Police and Rajasthan Police are utilizing Mission Mangal memes to spread awareness about road safety.

Mumbai Police shared a meme based on actor Dalip Tahl's line of discourse from the film' s trailer. It stated, "Drunk friend: I can drive home safely. Me: The chances of this mission succeeding is less than 1%."

This got approval from the actor himself. Dalip responded to the post saying, "Copy that! Anyone even considering driving under the influence of alcohol, I'll say… ABORT! Abort the mission NOW! #MissionRoadSafety."

Many praised the Mumbai Police for the thought. Debilitating drink driving, a user commented to the post,  "Don't forget that mission was successful and became history, and you may not succeed but may become a part of history, #missionroadsafety."

Rajasthan Police likewise utilized Akshay Kumar's memes dependent on his line, "Puri Duniya se Kaho copy that" during the rocket launch in the film. The police's account tweeted, "Wear #helmet & #seatbelt while driving & follow #TrafficRules! And @akshaykumar would say 'Copy That!' We join him in this chorus of #MissionMangal."

Mission Mangal will tell the story of women scientists at the Indian Space Research Organization who added to the Mars Orbiter Mission and is set to hit the theatres on Independence Day, August 15. It additionally stars Sharman Joshi and HG Dattatreya. It has been directed by Jagan Shakti and co-produced by Akshay, R Balki alongside Aruna Bhatia and Anil Naidu.