The makers of Sony's reality show Shark Tank India have sent a legal notice to startup tea company Dorje Teas for copyright infringement. Dorje Teas' co-founder Sparsh Aggarwal himself gave this information.
Sparsh Aggarwal said in a LinkedIn post that he has received this legal notice for copyright infringement for using clips of his own pitch in the show in his YouTube and meta ads. He said that every startup appearing on Shark Tank is now cracked down on.
Sparsh said that he thinks copyright regulations support this, but he did not know that they would do so. Dorje Teas is a subscription-based tea firm that supplies farm-fresh organic Darjeeling tea to consumers across the country.
Aggarwal said that Beyond Snack, Wakao Foods, Nasher Meals, Dorje Teas, Hoovu Fresh, Assembly, Skippy, Performa and many other businesses spend thousands of dollars every month to promote Shark Tank content, which benefits Shark Tank India by providing free visibility and brand recall.
Sparsh further said that it is completely against the initiative to promote small startups. Sparsh called it a bad business choice made by some Sony executive or legal person.
Sparsh said, 'Shark Tank Season 3's focus has been on creating a new India and supporting the startup environment in India.' He asked in a selfie video, 'But how will a new India be created like this?'
This was the third season of Shark Tank India, which ended on March 31. This is the Indian adaptation of the American show 'Shark Tank'. In this show, emerging entrepreneurs get a chance to present their products and services in front of a panel of investors and sharks.
The sharks then decide to invest in the entrepreneurs' companies. The first season of Shark Tank India ran from December 2021 to February 2022, while the second season started in January 2023 and ended in March 2023. Its third season started on 22 January 2024.
