Amrita Rao describes her family as a "very conservative family—a traditional, Hindu, Indian family" and herself as very liberal. She married her boyfriend, Anmol, a Radio Jockey after 7 years of dating on 15 May 2016 in Mumbai. 

Talking about slipping into the role of Meena Thackeray, Rao says, "Maasaheb was the spine of the family. She was graceful, dignified and selfless; both, a mother and father, because [her husband] Balasaheb led a busy life."

"Stereotyping is a persistent problem in the industry," Thackeray, she says, has offered her a new lease of life. starts off Amrita Rao, who is still remembered as the demure bride she played in Vivah (2006).

she made her screen debut in Ab Ke Baras (2002), for which she was nominated for the Filmfare Best Female Debut Award in 2003. Rao's roles in Welcome to Sajjanpur (2008) and Main Hoon Na (2004) earned her a Stardust Best Actress Award and a Filmfare Best Supporting Actress Award nomination respectively.

With little video footage available of her muse, Rao sourced Balasaheb Thackeray's sister Sanjeevani's interview, which had details about Meena. "Since Balasaheb and she married young, they were friends. He knew she was there for him, and she understood that he had to cater to a bigger cause."

With only limited roles making their way to Rao's resume over the last couple of years, it could be argued that her previous characters have restricted the kind of films coming her way. She hopes this offering has tables turning. "I don't want to be a heroine, but an actor. This film will help me establish [my prowess]."