Royal Enfield has launched its Bullet motorcycle in 6 new colors, priced at 1.12 x showroom. The company has started taking bookings for these bikes. Royal Enfield Bullet is now available in Silver, Sapphire Blue and Anoxy Black color options, the bike is already available in Black color. On the other hand, the Royal Enfield Bullet ES is available in Jet Black, Regal Red and Royal Blue paint schemes, along with the option of existing maroon and silver color.

Both Royal Enfield Bullet and Royal Enfield Bullet ES have a single cylinder, 4 store, twin spark, air cooled, 346 cc engine, which provides a power of 19.8 bhp and torque of 28 Nm. This motor comes with a 5 speed unit transmission.

Additionally, Royal Enfield has launched 250 new studio stores in Tier 2 and Tier 3 cities. The complete portfolio of accessories, apparel, service and spares of Royal Enfield motorcycles will be available at these stores. These stores will be run by retired military personnel.

The two-wheeler manufacturer has announced new steps to improve its ownership. The company will start using fresh service processes and technology. The company has taken these steps to increase service interval. The company has taken these steps so that people can change bike oil to 12 months or 10,000 kilometers instead of 6 months or 5000 kilometers.

Vinod K Dasari, CEO of Royal Enfield said, "It has been our constant endeavor to reach out to far-flung customers and spread our footprint in India. We are getting good demand from many small cities, which show the company's growth potential. Due to this demand, the medium-sized motorcycle segment will soon grow.