Instagram is removing several of its shopping options to increase direct ad income. The present purchasing website for the Meta-owned photo and video sharing platform will soon be removed as the firm shifts its e-commerce efforts to those that directly drive advertising.

It is contemplating a shift to a less personalized version of the shopping tab, dubbed "Tab Lite" internally. The new development demonstrates how the corporation is shifting away from certain long-term projects and focusing on the short-form video market.

Instagram is planning to reduce its purchasing options

According to The Information, Instagram is planning to reduce its purchasing options as it turns its e-commerce efforts to those that directly drive advertising. The employee was allegedly informed of the change on Tuesday.

Instagram's present retail tab would be removed from the app shortly. The firm is transitioning to a simpler and less personalized version of the shopping page, dubbed "Tab Lite" internally.

Meta is working to offer more paid products to its Facebook, Instagram, and WhatsApp

The Meta-owned firm may begin a public test of its app today, introducing users to the 'Tab Lite' version of its shopping website, according to the source.

According to another recent source, Meta is presently working to offer more paid products to its Facebook, Instagram, and WhatsApp platforms. The social network behemoth is establishing a new product organization to concentrate on "potential paid products," with Pratiti RayChoudhury, Meta's former Head of Research, leading the team.