While all the characters of the film Kalank have been introduced in a humongous way, the character portrayed by Kunal Kemmu is the only one which has been kept under wraps.

On being quizzed about it he said, "I don't know what the right answer is as I didn't get involved in the marketing strategies of the film at all. It was a conscious decision of doing what they did with the film and they know the best. I am very happy as and when it came out, I am very happy with the reaction it has received."

Elaborating about his character Kunal said, "He has got a lot of shades. It is not a negative character. You will see it and all the positive or negative questions will be answered in the film. Every character in the film has multiple shades and that's why an interesting part of the film. I am very excited to see how people receive the film and my character".

Going by trailer it seems that the majority of Kunal's scene was with Varun Dhawan when asked how it was working with the Dhawan lad, the actor said, "He is great. I have loved his acting for a very long time. I've met him socially even before he started acting. He is one of the most hardworking actors. I've seen the hard work he puts into a character; how involved he is; he likes to talk about it and make suggestions. He is really an entertaining person to be around. I really enjoyed my time on-screen, off-screen and on the sets with him. I am really fond of him."