Deepika Padukone and Vikrant Massey have kickstarted another crusade 'Ab Ladna Hai' in front of the arrival of their film, Chhapaak. The promotional video highlights Deepika and Vikrant, who proceed to share inspiring one-liners, urging individuals to battle any circumstance they are in.

The video shows acid-attack survivors living typical lives among all others. It likewise shows normal people doing their bit in making the world a better place. From giving a cover to a destitute to getting plastic containers in a recreation center, it shows how every individual can improve things with a little exertion.

The video goes with the portrayal, "Ab Ladna Hai is a poetic expression of the core emotions that we preserve in our hearts. This poem, written by Gulzar Saab is a beacon to drive a much-needed change in society. Because the beginning is the foundation of transformation. Let's turn. Let's awaken. Let's begin. Kyunki #AbLadnaHai." 

Deepika shared it on her Instagram account with the inscription, "Badlaav ki neev shuruaat hoti hai." The movie has been directed by Meghna Gulzar of Raazi's popularity. It depends on the real story acid-attack survivor Laxmi Agarwal, Laxmi Agarwal, and Deepika in the protagonist's role.

The film is scheduled to hit theaters on January 10. It is set to conflict with Ajay Devgn, Kajol, and Saif Ali Khan starrer Tanhaji: The Unsung Warrior.