Dairy major Amul has slapped a legal notice on Google India over the search engine purportedly earning revenues from fake websites carrying its trademark.
It asked Google to "finish and cease" from displaying fake and fraudulent websites.
A spokesperson for Google said it is investigating the issue.
According to the legal notice served at the search engine's Bengaluru office, the corporation said it has found that unidentified persons have created fake websites and e-mails in the name of Amul.
"Since March 2018, our client has received frequent complaints from members of public concerning the said fake and deceitful websites/domain names, as the said fake and deceitful websites induce people to deposit money into their bank account," the legal notice said.
Many of them are issuing fake job letters and forms for getting Amul franchise and thereby "making unlawful gains by duping people".
According to Amul, this unlawful use of trademark and creation of fake website/documents was in violation of several laws, including the Trade Mark Act, Copyright Act, and IT Act.
Amul alleged that the Google Ads platform allows such miscreant to use its paid promotion services repeatedly without any background checks and in the process earning revenues from the click-based advertising on their page.
In the legal notice, Amul asked Google "to immediately cease and desist from displaying the search result of such fake/fraudulent websites".
Google should not allow its platform to be used from committing illegalities and offenses, Amul said.
"Failure to comply with the aforesaid condition within seven days from the receipt of this notice shall constraint our client to escalate this issue using all available means," it added.
The dairy company also enclosed a list of fake websites in its legal notice.