Swiggy, a food delivery service, has begun to offer its delivery executives leadership positions within the company, a move that is likely to create a precedent in an era when gig workers are in high demand.
Swiggy, which is vying for first place in India's burgeoning rapid commerce industry, is presently enabling delivery executives who have been with the firm for 5-6 years to apply for senior roles. "This is a test flight." "The corporation is attempting to decrease the 5-6 year obligation to a shorter length," a person familiar with the situation told TOI. According to hiring agencies, a food delivery executive normally makes between Rs 15,000 and Rs 18,000 per month on average, however, contractors or corporations guarantee approximately Rs 25,000 per month.
Swiggy's senior fleet manager position might pay the same delivery executive Rs 4-5 lakh per year, or even more in some situations. Based on expertise, an area manager's remuneration might rise to roughly Rs 11 lakh per year, according to industry estimates. "I started working as a delivery partner with Swiggy in 2017." By this point, I had completed my degree and was well-versed in computers and Microsoft Excel. "I felt I had a strong chance of getting picked the moment I heard about the position, so I quickly applied," said Sharath, an area manager with Swiggy in Bengaluru, in a Linkedin post.
Companies that use gig labor, such as Swiggy and Zomato, have a turnover rate of 45 percent month on month, with a big proportion departing to work in similar jobs at another company. On average, a delivery executive stays with a firm for four months before leaving.
"Three categories of individuals joined firms as delivery executives," said Chirag Mittal, co-founder, and CEO of the on-demand labor platform Gigforce. "The first portion includes persons who operated stores or small companies before to Covid and joined when things went downhill during the epidemic." They were hoping that things would improve.
According to Mittal, the second part consists of those who are studying their schooling on the side, and the remaining 2025 percent are those who want to be solely delivery executives.
Swiggy declined to comment for this article, referring to its employment push for delivery executives as the StepAhead program.