Zomato, the food-delivery giant, faced a serious consumer reaction on Tuesday after launching Zomato Instant, a 10-minute delivery schedule to compete with quick-commerce firms like Zepto, causing the company's founder to clarify the strategy.
Critics were quick to point out the dangers the project may bring to delivery executives, as well as other cars and pedestrians on India's crowded highways.
"Zomato's 10-minute delivery service is both unsafe and unnecessary: Above all, it will risk the lives of both cyclists and other road users... "No one is in such a hurry or such an idiot to determine what to eat after only 10 minutes," Suhel Seth remarked on Twitter.
While some questioned the rationale behind the news, others stated that they would rather have a 10-minute ambulance or police response than food delivery.
"This is ridiculous!" It will place unnecessary strain on delivery people, who are not employees and have no benefits or security, as well as no negotiating leverage with Zomato. "I highlighted this in Parliament and wrote to the government," MP Karti Chidambaram stated.
The outburst compelled Zomato founder Deepinder Goyal to clarify the company's strategy, stating that Zomato just wouldn't penalize delivery personnel for late deliveries and would not give incentives for on-time deliveries. "For both 10-minute and 30-minute deliveries, delivery partners are not notified of claimed delivery time," he tweeted. He added that 10-minute delivery will only be available for popular and standardized menu items like Maggi noodles in select local regions.
Goyal's ambition to reduce delivery times was inspired by Swiggy, Dunzo, and Zepto, who are pioneering the category in India with grocery deliveries. According to Redseer research, India's quick-commerce business is expected to increase to $5 billion by 2025, up from $300 million today.
The concept, however, has detractors, including Flipkart CEO Kalyan Krishnamurthy, who recently downplayed the 10-15-minute delivery model. Krishnamurthy, who considered it unsustainable, advocated for a more comfortable 30-45-minute delivery time.