Reliance Chairman Mukesh Ambani has brought a new brand in the country's Fast Moving Consumer Goods (FMCG) market. The FMCG market is already the 4th largest market in the world. Now in this market, Ambani's Reliance Retail has launched a new brand named 'Independence'.
Reliance Retail, under its in-house 'Independence' brand, will offer a range of packaged grocery products ranging from wheat flour, crystal sugar, gram flour, toor dal to branded rice, biscuits, oil and mineral water. Reliance Retail has launched the 'Independence' brand from the Gujarat market and has launched a number of products.
Reliance's move covers almost all major F&B categories. Soon after Gujarat, this brand will be launched in other states of the country as well. Reliance will compete with big companies like ITC, Tata Group, Adani Wilmar, Patanjali Foods and Britannia in the FMCG market with this brand.
During the launch of the 'Independence' brand, Isha Ambani, Director, Reliance Retail Ventures Limited, said, 'I am very happy to announce the launch of our FMCG brand Independence, which deals in oils, pulses, cereals, packaged foods and other daily needs. Offers a wide choice of high quality and affordable products in products.
Isha Ambani said, 'The brand stands for truly Indian solutions to real Indian problems, presented as 'India in every bite', creating emotional attachment and inclusion among Indians. The feeling comes.
The packaged F&B brand 'Independence' is owned by Reliance Consumer Products Limited, a wholly owned subsidiary of Ambani's consumer business 'Reliance Retail Ventures' (RRVL).
Apart from the newly launched FMCG business, RRVL Group also operates a retail business. With over 16,500 outlets, 2 million merchants and an annual turnover of INR 200,000 crore, RRVL is by far the largest retailer in India.
