Hyundai Motor India Limited has appointed Bollywood actress Deepika Padukone as its brand ambassador. Deepika is the third icon of the company after Bollywood actor Shahrukh Khan and cricketer Hardik Pandya.
Shahrukh Hyundai, 58, has been associated with the South Korean brand for more than 25 years. The company recently appointed cricketer Hardik Pandya as the brand ambassador for the newly launched micro SUV Exeter. Deepika will launch the facelift of the company's upcoming midsize SUV Hyundai Creta. The launching event of the car will take place on 16 January 2024.
Tarun Garg of HMIL said, 'We are thrilled to have the incredibly talented and global Indian icon Deepika Padukone on board as our brand ambassador. “His magnetic charm and illustrious career perfectly aligns with the young and dynamic brand of Hyundai Motor India.”
He said, 'We believe that this collaboration will increase the presence of our brand in the market. This will connect us with an energetic and forward thinking audience. Together with Deepika, we will create a new ecosystem that will inspire our next generation automotive enthusiasts.
Speaking on the occasion, Deepika Padukone said, 'It is an honor to be associated with a brand that has a rich heritage of creating vehicles that have not only stood the test of time, but also set standards for performance and style. Have done. What's even more thrilling is Hyundai's commitment to inclusivity in the automotive industry, which has been male-dominated for centuries.
Hyundai sold a total of 49,451 units in India in November 2023, which is 3.01% more than 48,002 units sold in November 2022. Furthermore, the company is set to achieve a significant milestone by crossing 6 lakh domestic sales in the current calendar year.
India is the third-largest global market for the South Korean company, behind only the US and the EU in terms of market share. The Indian market played a significant role by contributing 18.6% to Hyundai's global sales in 2023.
