Many broadband service providers are partnering with OTT content providers in a very aggressive way to offer bundled services to customers. Airtel is currently the best ISP, as the company offers Netflix, Amazon Prime and ZEE5 subscriptions with its broadband plans.

Last year, the government telecom company Bharat Sanchar Nigam Limited (BSNL) announced its partnership with Amazon Prime. With this partnership, the company was giving free subscription of Amazon Prime to postpaid and broadband users. Earlier, BSNL was offering Amazon Prime subscription in monthly broadband plans above Rs 790. Now the company is also offering Amazon Prime subscription on annual broadband plans above Rs 399.

The company has to compete with the target jiofibers through the new Amazon Prime Offer. As a reminder, when the company partnered with Amazon Prime for the first time, the company used to offer free subscription in plans above Rs 749. Later it was expanded in broadband plans above Rs 499. At the same time, the company has started giving this offer in broadband plans above Rs 399.

BSNL is a big broadband company in the country. The company has a lot of plans from the starting price of Rs 99. However, the company's high-speed broadband plans start at Rs 849. It offers 50 Mbps speed and 600GB data limit. At the same time, the price of one year Amazon Prime subscription is Rs 999. It gets early access to prime video, prime music, free product shipping and exclusive deals.