After the ban of TikTok in India, many short video-making apps are being launched. Many tech companies took TikTok Ban as an opportunity. However, nobody got popular like TikTok. In the series, Google-owned platform YouTube has also launched short video-making platform Shorts in India, similar to TikTok. Short videos can be made on YouTube’s short platform just like Tiktok. Also by editing these, you can add licensed Youtube songs. Let us know shortly before Facebook’s photo-sharing app Instagram started Instagram reels on its platform, which users like for coffee.
Will make Short Videos
YouTube said in a blog post that YouTube has been working on the Shorts video app for a long time. But now the company has officially launched it. According to the report, this service will be available to Indian users first. Like Tiktok, short videos can be made on this short platform of YouTube. Also by editing these, you can add licensed Youtube songs. YouTube said that it will add more features to the app in the coming months as well as add users to other countries.
59 Chinese Apps Banned
On 29 June, 59 Chinese apps were banned by the Indian government, including Tikkok. Since the ban, many apps like Tiktok have been launched in India like Roposo, Chingari, Josh and Moj (Sharechat). Just as the option to select audio and songs is given on TikTok, the biggest feature of YouTube shorts will be that licensed songs will already be present on this list.
YouTube Has 308 Million Active Users in India
TikTok is a popular short video app in India. India was among the top countries to use the TikTok app. The video app has around 200 million users in India. The same YouTube video has 308 million active users in India. This number is much higher than for Tiktok. But for this YouTube will have to bring all its users to YouTube Shorts, which is not going to be easy. Let us tell you that before Facebook, the Reels feature of Instagram was brought in the competition of Tiktok. However, the Reels feature of Instagram was also not popular in India like Tiktok. Facebook is now bringing the Lasso feature to Tiktok’s competition.
None of the Apps are getting Popularity like TikTok
None of the apps introduced in Tiktok’s competition have had success like Tiktok. One reason for this was attributed to the poor user interface. Also, no user experience like Tiktok was found in any app. To put it simply, Tiktok was not offered the option of editing and sharing videos on the short video making platform offered as an alternative to Tiktok. All the apps introduced in Tiktok’s collision were exactly like Tiktok in appearance. But the user did not get an experience like it.