WhatsApp Messenger, or simply WhatsApp, is an American freeware, cross-platform messaging, and voice over IP service owned by Facebook, Inc. It allows users to send text messages and voice messages, makes voice and video calls, and share images, documents, user locations, and other media.
WhatsApp competes with a number of messaging services, like iMessage (estimated 1.3 billion active users), WeChat (1 billion active users), Viber (260 million active users), Telegram (200 million users) and LINE (187 million active users). Telegram, in particular, was reported to get registration spikes during WhatsApp outages and controversies.
It has increasingly drawn its innovation from competing services, such as a Telegram-inspired web version and features for groups. In 2016, WhatsApp was accused of copying features from a then-unreleased version of iMessage.
WhatsApp has launched its brand campaign 'It's Between You' in India. The company has said that through this campaign, it will reveal how Indians use Facebook-owned platforms to keep in touch with each other.
For the campaign, WhatsApp has hired the services of Bollywood director Gauri Shinde and advertising agency BBDO India. Under this, WhatsApp will create two advertisements that show how the features of sending its messages, making video calls, or sending voice messages to connect people to each other.
It has more than 400 million users in India and is one of its largest markets. Avinash Pant, director (marketing), Facebook India, told PTI, "Through this campaign, they will tell true stories of how Indians keep in touch with their immediate people through WhatsApp."
Pant said, "WhatsApp is a lifeline for those who are far away from their friends and family." This is a great way to keep in touch with them. "One of the advertisements, he said, relates to an elderly woman and her caretaker. The second advertisement is about two sisters. its ran a similar campaign in Brazil earlier this year. Pant said the campaign will run across the country on several national and regional television channels and digital forums for 10 weeks.
