Voot is a digital platform and the arm of Viacom18 in which the advertising-led video-on-demand platform that is available on the mobile phone as an app for IOS and Android users.
App has disabbled with the broadcasting e-sports event such as PUBG Mobile Campus Championships and ESL One Hamburg 2018. It seems that the Viacom18-owned platform wants to add new features to the platform.
Sidharth Kedia, EVP, and Head of Corporate Strategy for Viacom18 said that we are planning to add chat and integrated gameplay to Voot by 2019, buck up by the initial success of the streaming e-sports featuring PUBG Mobile, Dota 2 and many more games.
In additional after the success of the general entertainment things Voot has its eyes on the platform to showcase the e-sports entirely. This could be an interesting move which was taken by the Voot in India presence, is far from active in the country.
Voot is the platform which is now going to bring features like chat, integrated gameplay into e-sports," says Kedia. "This is a POC (proof of concept) phase for three to six months.
We've put a development plan in place whereby the end of 2019 we have all the essential components that are required for a platform to showcase e-sports in its true and entire form."
"As far as Voot is concerned we're in the process of AB testing to figure if we go the advertising route or the paywall route," he says. "And we'll figure once we put Voot behind a paywall to see what works better."
As for which game stream has been the most popular for the service so far, there are no surprises.
"PUBG was becoming popular in India," so the proof of the streaming how some of the India events do on Voot.
So far other than PUBG the Dota 2 and CS: GO events were international events broadcasted in English in India. With that and with Dreamhack we're confident that the Indian events we showcase are going to be fairly popular."
