In a new report on Tuesday, it has been said that Gaana is among the most popular on-demand music streaming apps among Indian which usually likes to listen to music without charges.
In terms of popularity, Gaana (25 percent), followed by Apple Music (20 percent), YouTube (20 percent) and Wynk (14 percent), showed results from a survey by CyberMedia Research (CMR).
According to the report titled "CMR Music Streaming Apps Survey", the survey said that 66 percent of people heard music during tra
nsit, while 22 percent heard music at home while 14 percent worked. Report 2019 ".
"The consumption of music in India is slow but slowly undergoing development. In the 'Streaming era', the way people listen to music is shaping the music industry. Music has emerged as a mainstream channel, "said Thomas George, country's manager and senior vice president, CMR in a statement.
The survey involved 2,500 respondents across eight cities in India, cutting across age groups, demographics, and gender.
"Music app preferences in India are dictated by the choice of songs available in music app library, with 'freemium' apps dominating paid subscriptions," said Prabhu Ram, Head – Industry Intelligence Group (IIG), CMR.
An overwhelming majority of those surveyed indicated "free" music as their key.
Only 50 percent of those surveyed said they were aware of Swedish music streaming giant Spotify which made its debut in the country in February this year.
"As a new entrant, Spotify will have to look at 'creative' strategies to connect with Indians and India. Looking at the options available in the market, and competing with the likes of JioSaavn and Gaana, it would be interesting to see Spotify is capitalization in such a highly competitive market, "said Ram.
According to a report by Deloitte and Indian music industry body IMI that came out in February, the audio and video OTT market in India is valued at around $280 million. The evolving audio OTT market provides nearly 150 million monthly active users access to millions of soundtracks across platforms.
