Amitabh Bachchan and Deepika Padukone are the most influential personalities in the country in Bollywood and sports.
60 top Bollywood and sports personalities are covered in this survey. The survey is based on data collected online by YouGov among close to 1,948 respondents in India this month using its panel of over six million people worldwide.
The study measures there awareness, likability, trustworthiness, and influence in the following categories- health, wellness and beauty/personal care, technology/automotive, fashion, apparel and accessories, food, drink and travel, and financial services.
The top ten list is dominated by male Bollywood celebrities and cricketers; however, Deepika Padukone is a top-ranked female celebrity on the list.
Mahendra Singh Dhoni and Sachin Tendulkar are at the third and fourth spot, Virat Kohli who was parked at number six.
Akshay Kumar was placed at fifth while Amir Khan and Shah Rukh Khan occupied seventh and eight positions.
Alia Bhatt and Priyanka Chopra took last two in the top 10 list.
Olympic winner and ace shuttler PV Sindhu forayed into the top 15 influencers of India.
In individual sectors, Deepika Padukone and Amitabh Bachchan are the strongest celebrities in the health, wellness, and beauty/personal care category.
"Deepika Padukone is currently the queen of Bollywood. Not only for the highest paid actress but also she is from a few female celebrities with the highest number of brand endorsements. L'Oreal Paris, Jio, Oppo, Goibibo, Axis bank, Tanishq are her current endorsements brand."
Amitabh Bachchan's popularity is supreme and his mass appeal cuts across all age groups and segments.
"He has been voted as the top public figure whose political opinion people are most likely to pay attention to. Amitabh Bachchan also enjoys huge public support in the technology and automobile sector, along with MS Dhoni and Sachin Tendulkar".
