According to a Meta statement, Reels APIs will be made available to a variety of endpoints on the Instagram Platform for developers.
The company states that it is giving the new Reels APIs after realizing that Reels is a high priority among its developer community. Meta-assisted reels are now available for submitting content, insights, comment moderation, hashtag search, company discovery, mentions, and more.
The APIs will allow developers to plan Reels and collect social interaction statistics for Reels. Developers may now post Reels on Instagram Business accounts using the new APIs. Using the APIs, developers will also be able to react to comments, remove them, hide or show them, and enable or disable comments on Reels. Developers will now be able to find publicly accessible Reels labeled with relevant hashtags.
The Instagram Graph API, which allows developers to link their apps to Instagram's features and functions, will be available for both the current and prior versions of the app. According to Meta, developers who already have access to the required APIs would be able to access reels automatically. Developers will not need to submit an app for another round of App Review if its permission access levels have previously been authorized.
"Beginning tomorrow, June 28," the firm announced in a blog post, "we will begin adding Reels to numerous endpoints on the Instagram Platform." "We are constantly striving to improve our content publication and consumption experiences, whether consumers access Instagram directly or through a third party. We are happy to add Reels to several endpoints that you may already be acquainted with, after continuously hearing from our developer community that Reels is a major priority."
All Reels APIs will be available to around 25% of Instagram user accounts. The APIs will be gradually made available to all customers by July 6.
Meta has placed large wagers on the short-form video feature with the release of the Reels APIs. As part of its Q1 2022 results, the company revealed that Reels now accounts for more over 20% of the time that people spend on Instagram.