Instagram users will soon be able to repost others' posts and reels. According to reports, the platform has begun testing this capability, which should be available to all users soon. The experiments are being carried out with a small sample of users. According to Instagram, the functionality will function in the same manner that you can already repost other people's Stories.
One tipster has already seen the function being tested and has provided further information about this new option for Instagram users. He notes that the repost function will be featured on an Instagram user's profile area, next to the tag option.
We're not sure why the platform feels the need to provide this option, but its emphasis has recently become increasingly fragmented and unclear. Adam Mosseri has previously indicated that Instagram would gradually transition from a photo-to-video platform, with users able to submit 9:16 photographs instead of the traditional 16:9 format.
Instagram is anticipated to roll out the new repost function to mobile users on the Android and iOS Instagram apps in the coming months, once the platform and its developers have completed testing.
The design of the app has already been tweaked, but it is still difficult to use on a foldable form factor, which Instagram has to improve on, especially with numerous foldable smartphones set to come shortly.
Instagram is eyeing TikTok, and Reels is being touted as the go-to platform for the Meta-owned app's commercial growth. It is even prepared to accept e-commerce as a source of revenue through various content developers.