Meta might introduce additional features for paid users. The social media giant is currently working on "Possible Paid Features" for Facebook, Instagram, and WhatsApp as it is setting up a new product organization. Pratiti RayChoudhury who is Meta's former Head of Research is taking charge of Meta's new unit. Competitors like Snap and Twitter already introduced Snapchat+ and Twitter Blue paid services with several exclusive features for creators.
According to the latest report by The Verge, Meta is creating a new division named "New Monetization Experiences" to focus on paid features for Facebook, Instagram, and WhatsApp.
Pratiti RayChoudhury who is Meta's former Head of Research will lead the group, the report added citing an internal memo.
At the present, the nature of premium features is unknown. The firm is devoted to developing the ad business and has no intentions to charge customers to turn off advertisements, according to an interview with John Hegeman, Meta's Head of Ads and Business Products.
The majority of Snap, Twitter, and Meta Platforms' revenue comes from selling digital advertising. Paid features might provide Meta with fresh non-advertising revenue. Snap and Twitter now have premium levels that allow users to access extra services.
Twitter Blue, the company's subscription program, costs $4.99 (about Rs. 400) each month. Snapchat+, a subscription service, was just introduced in India for Rs. 49 per month.
