Tata Starbucks, a 50:50 joint scheme between Tata Global Beverages and Starbucks Coffee of the US, is planning to add up to 10 new stores in the next two months, taking the total count to around 145 outlets, said a top company official.
The premium coffee chain is growing the number of rollouts as it is getting overall good customer answer, said Tata Global Beverages (TGBL).
"We currently have around 136 stores and we would open another between 5 to 10 stores by the end of the year (fiscal). We have seen an add to in the store roll out. We look at activate more stores roll out in the next few years, what we have seen in the past," TGBL Group CFO L Krishnakumar said.
Tata-Starbucks has newly ongoing food delivery through online food aggregator apps like Swiggy.
The JV has reported around 30 percent growth through the October-December quarter of this fiscal.
Krishnakumar, although refuse to share the current revenue, said: "On run rate, we would be somewhere between Rs 400 crore to Rs 500 crore".
All Tata Starbucks stores are operated by the company itself.
Tata Starbucks source more than 90 percent of the coffee from Tata Coffee.
TGBL has introduced some of its premium coffee in the US and some other market by leveraging Starbucks relationship beyond India.
"From value-wise it's not significant but important from a brand perspective. There are some premium coffees which have been launch in the Starbucks store in different parts," he added.
Starbucks entered India with the opening of its first store at Horniman Circle in Mumbai in 2012.
