Star to Telecast IPL for Next Five Years More, Viacom 18 Wins Digital Rights: Reports

IPL Media Rights Auction 2022: According to the sources, Disney Star has won Package ‘A’ while Reliance-led Viacom 18 bagged the digital rights in a combined worth of Rs 44,075 Crores.
Star to Telecast IPL for Next Five Years More, Viacom 18 Wins Digital Rights: Reports
Star to Telecast IPL for Next Five Years More, Viacom 18 Wins Digital Rights: ReportsImage Credit: IPL

IPL Media Rights Auction 2022: The cash-rich Indian Premier League are seeking their media partners for the 2023-2027 cycle and no surprise, they will be going happily to the bank after the e-auction that started on Sunday and still going on.

Speculations are that the TV rights for Subcontinent are retained by the TV giant Star Network at a whopping price of ₹23,575 crores while it's confirmed that Package ‘B’ has been grabbed by Viacom 18 at a mind-boggling figure of ₹20,500 crore.

IPL Media Rights Auction 2022: Distinction between the Packages

Image Credit: Star Sports

BCCI has classified the packages into four distinct parts with different base prices and bidding wars to follow in each spectrum.

Previously, the bidders had an option to bag all rights in a single bid as happened in 2017 when Disney Star bagged the rights for Rs 16,347 crore. Packages are classified into 4 parts i.e. ‘A’, ‘B’, ‘C’, and ‘D’.

Package ‘A’: This is for media rights for TV Broadcasting in Indian Subcontinent and is the biggest revenue generator for BCCI with a base price of 49 crores per match for a total of 410 matches.
Package ‘B’: This is basically for digital rights in the Indian Subcontinent area and includes partners like Viacom 18, Hotstar, Amazon etc. for a base price of 33 crores per match.
Package ‘C’: This package is for non-exclusive termed 18 matches which include 3 playoffs and one final match per season. It also includes Opening match and evening match broadcasting on double headers. They are set at a minimum price of 11 crores per match.
Package ‘D’: it includes the broadcasting rights outside the Indian Subcontinent areas like in USA, Europe, UK etc. and the least price is fixed at Rs 3 crore per match.

IPL Media Rights Auction 2022: How did this auction sky-rocketed?

Image Credit: IPL

It is said that the intense bidding war between the TV giants Sony and Star network fared in the e-auction table before Star once again pegged the rights with a record-shattering amount.

It is believed that the board will now earn around ₹57.5 crore per match from TV broadcasting while Digital rights partner Viacom 18 will make ₹50 crore from a single match which will make it around ₹107.5 crore collectively in one match thus making IPL the 2nd most expensive league based on per match valuation overtaking English Premier League and is only behind National Football League (NFL) in this root.

A senior BCCI functionary in his statement said, “Star has retained the Indian TV rights of IPL for next 5 years while Viacom18 has got the digital rights.

The combined per match value from only TV and Digital rights is 107.5 crore. With these bids, monopoly of one broadcaster in IPL ends”.

Image Credit: IPL

All the eyes will be on Package 'C' and Package 'D' now

As the TV and digital rights have been sold out, now all the eyes will be on Package C and Package D. As Package C combines of few of those matches where the viewer's attraction is much more cause of playoffs and finals, Viacom 18 will look to grab this opportunity with telecasting other matches too.

BCCI has set the target up to 410 matches in the next five years with 74 matches in 2023-24, the number going higher in 2025-26 with 84 and further more to 94 matches in 2027 thus giving the league a major boost in the coming years.

Gujarat was crowned champions in IPL 2022
Gujarat was crowned champions in IPL 2022Image Credit: IPL

“We are already reaching towards the $5.5 billion mark after selling two packages. But digital rights per match value touching Rs 50 crore is massive. An incremental growth of 51 per cent over and above the base price is phenomenal.

BCCI functionary

Conclusion: As the bidding will proceed, it will provide a huge enhancement in banks of the board and in the coming years it can be officially being called the “Greatest League on the Planet.”

By: Mohit Singhal

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