Germany’s luxury vehicle manufacturer Mercedes Benz has introduced a new car with a view to increase its stake in the premium luxury category, which has been priced at 1.10 Crore. It has been named the MPV V-Class Elite.
Company CEO Martin Schwenk said the V-Class Elite is an upgraded version of the V-Class Expression and V-Class Exclusive. It will be produced in Spain and sold in the domestic market. The showroom prices of V-Class Expression and V-Class Exclusive are Rs 68.40 lakh and Rs 81.90 lakh respectively. He said that the company is considering displaying a new product every month. Schwenk said that Mercedes-Benz has about 40 percent share in the luxury vehicle market.
He added, “We will continue to aggressively introduce products in the fourth quarter and are considering introducing a new product every month from next year. We are satisfied with our sales performance, especially in the festive season. Sales There are early signs of improvement. “
In response to a question, he said that even after the implementation of BS6 emission standard instead of BS4, the company is moving forward with its proposal to introduce new product every month. Asked if the company would stop production of BS-4 vehicles at its Indian factories from January 1, 2020, Schwenk said, “Sure, this will be the case from January …”
He said that the V-Class Elite has many great features including massage seats, climate control, remote controlled doors, surround sound system with 15 speakers etc. Schwenk said the vehicle would be compliant with BS-6 emission standards and would be available in the six-seat long wheel base variant.
In response to a question, he said that more than one thousand units of V-Class have been sold in the country. However, he did not give an exact figure. Schwenk said that the V-Class Elite has been kept in mind for large families, sports people and businessmen.
It is noteworthy that Mercedes Benz India sales were 9,915 units in the first nine months of this year. This is 16 percent lower than the 11,789 units in the same period last year. However, the company has said that in the first week of October it has crossed the sales level of 10,000 units. He expects sales to increase throughout the year.