According to a new analysis, Priyanka's Anomaly Haircare has eclipsed Selena Gomez's 'Rare Beauty' and Kylie Jenner's 'Kylie Cosmetics' on the list of the wealthiest celebrity beauty firms based on their most recent yearly income.
At £429.9 million, Priyanka Chopra's brand has the second largest income of any celebrity brand, while Rihanna's 'Fenty Beauty' has the most, with £477.2 million.
In a 2022 interview with the fashion magazine Vogue, Priyanka mentioned being in the beauty business. Priyanka's hair care experience began when she was a youngster.
Priyanka was born without hair and her grandmother was worried that she would remain bald forever. In order to help, her grandmother would have her sit between her knees and give her a soothing head massage known as champi.
Priyanka stated that she had just recently entered the commercial side of both the beauty and entertainment worlds.
That's what prompted her to distinguish between sitting in the chair and utilising some products to have a voice in the items that went into her hair.
Rihanna's Fenty Beauty is the most valuable celebrity beauty brand right now, followed by Priyanka's Anomaly.
Kylie Jenner's Kylie Cosmetics comes in third with £301.4 million in sales, singer Ariana Grande's R.E.M. Beauty comes in fourth with £70.3 million, and Selena Gomez's Rare Beauty rounds out the top five with £50.2 million.
Despite entering a very competitive industry, her haircare company has positioned itself as the second wealthiest beauty brand of 2023.
Their company concept is to give Indian consumers high-quality hair care products that are affordable while also protecting the environment.
End-to-end hair care solutions include shampoos and conditioners, a high-performance hair and scalp oil, a dry shampoo, and a bonding mask.
According to the brand, Anomaly focuses on clean, performance-driven products with eco-conscious packaging manufactured from 100% plastic garbage and endlessly recyclable cans.
Its clean, excellent compositions are supposed to be vegan and cruelty-free, with no SLS / SLES sulphates, parabens, phthalates, mineral oil, or colours. The brand made its debut in India last week and will be exclusively available on Nykaa.
