Often our car gets into an accident while driving on bad roads. Many times the speed of the vehicle increases and suddenly a pothole appears in front of us, then our balance gets disturbed, which leads to an accident. Sometimes while driving, our attention gets distracted or we take a nap and get into an accident. In most cases, people even lose their lives.
Seeing this problem, 3 years ago an Indian foreign couple started a startup named 'Safe Cam' in Pune. These people install cameras in cars, which is helping to a great extent in controlling road accidents. Their service has started in most of the states of the country. These people are providing their service through both online and offline means. With this, they are earning more than one lakh rupees every month.
41-year-old Chetna Naidu's parents were from Gujarat, later they settled in South Africa. Chetna grew up in South Africa. There he studied CA and also worked for a long time. In a way, they settled there. Chetna says that she came to India in the year 2017. He was very upset seeing the condition of the roads here. Once she herself became a victim of a road accident. Although he did not suffer much but got a lesson that in such a situation it will not be easy for him to live here.
After this, Chetna along with her husband Vanish started researching to reduce road accidents. After a lot of research, they came to the conclusion that in some countries outside, with the help of special cameras, such accidents are being controlled which is called a dash camera. He also bought a dash camera from the UK. When she came to India with a dash camera and installed it in her car, many people liked her idea. Along with his family members, his friends also praised it.
Chetna says that then for the first time we felt that such a camera is needed for the people of India too. If we can bring such cameras here or develop our own for the use of the people here, then we can get a good response. However, in a country like India and developing such cameras for the use of common people was a difficult task. Even if the camera is developed, it will be no less challenging task to operate it.
After much deliberation, in the year 2018, Chetna along with her husband started working on this model in Pune. He procured raw material from outside India and made his camera in Pune. After that worked on trial mode for a few months. After getting a good response, they started focusing on his marketing plan. Mouth publicity initially played a key role in their marketing. After that, she became active on social media. Even at the offline level, he expanded his scope to many cities of the country and started marketing at the retail level. He has also provided some cameras to the Maharashtra Police so that those who break the traffic rules can be identified.
Chetna says that at present we are marketing two types of cameras. It has a Driver State Monitor (DSM) and an Advanced Driver Assistant System (ADAS). DSM Camera is based on AI i.e. Artificial Intelligence Technology. It regularly monitors the movement of the driver. That is when the driver is driving fast when he is sleeping or his attention is wandering here and there. This camera does its full monitoring and in the blink of an eye also gives its warning to the driver. So that the driver becomes alert in time and accidents can be avoided.
Whereas ADAS camera works by going to the advanced level. It alerts the driver in advance where the road in front is bad or what is in front which could lead to a collision. It also tells the distance from that object. At the same time, a clear picture of the bad road far away also tells the driver in advance. So that the driver can control the vehicle in time. Many times it happens that the speed of our car is high and suddenly a turn or something like this comes in front, which leads to an accident. In such a situation, this camera alerts the driver in advance.
Chetna says that at present we are marketing both offline and online. We have tie-ups with retail outlets and dealers across various cities in the country. They market our products through themselves. Additionally, at the online level, we market our cameras through our website and social media, as well as through Amazon and Flipkart. Presently the price range of our product is from Rs.7,999 to Rs.49,999.
We also send a guide to the user with each camera so that people can easily install the camera in their car. If there is any problem with the installation even after reading the user guide, then the customer can easily install it with the help of the video. Even after this, if anyone is facing a problem in installing the camera, then we also provide mechanics at the local level.
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