Last year saw a decline in smartphone sales worldwide. The situation remained the same in China and India, the two largest mobile markets. But, India declined less than China.
According to the report of Counter Point Market Research, smartphone sales in India decreased by 9% during 2022 as compared to 2021 and 152 million smartphones were sold. This decline was mainly in the entry level and budget segment phones.
The premium segment sales continued to grow during this period. The share of smartphones in total sales reached double digit i.e. 11% for the first time. The market revenue share of smartphones priced above Rs 30,000 also increased to 35%, which is a record.
Smartphone sales have declined for the fifth consecutive year in China, the largest mobile market. Smartphone sales fell to a decade low last year, down 14%. Sales of all major brands declined. Despite a 3% drop in sales, Apple overtook Oppo to take second place in China.
The share of 5G phones in smartphone sales is expected to increase from 19% in 2021 to 32% in 2022. Samsung topped the list with 21% share. It also had a 22% share in smartphone sales in earnings.
