Reliance is about to enter the FMCG business. This was announced by Isha Ambani, director of Reliance Retail at the recent AGM. Under this plan, Mukesh Ambani acquired this brand in a deal with Delhi-based Pure Drink Group for about Rs 22 crore.
After Coca-Cola went out of India in 1977, Campa Cola, which filled its shortage, is now ready to hit the market again.
Campa Cola was launched in the 1970s by the same Pure Drinks group that introduced Coca-Cola to the Indian soft drink market in 1949. Reliance is preparing to launch it on Diwali.
Reliance is now going to enter the cola market with this deal, preparing to compete with Coca-Cola and PepsiCo. Its direct competition will be with Coca-Cola and PepsiCo. This can be beneficial for the customers. Reliance is preparing to launch Campa Cola in three flavors - Lemon, Orange, and Cola.
After the arrival of Campa Cola in the market, the price war can start, in which customers can get to buy cold drinks at a lower rate.
In the first phase, Reliance will sell it in its retail stores, Jiomart, and Kirana stores. Buying Campa is part of Reliance's strategy to enter the FMCG market. Which the company is going to start this year.
Reliance is now going to increase its network. According to media reports, more than 1.5 million Kirana stores buy the product from Reliance's B2B network. The acquisition of the Campa brand is part of the strategy to grow the FMCG business.
In the year 1977, when the elections were held after the end of the Emergency, the Janata Party government was formed. During this, George Fernandes was made the Minister of Information. Shortly thereafter, he was given charge of the Ministry of Industry. As soon as he took charge, George served notices to all foreign companies.