Twitter launched its Blue service in India on Thursday. Mobile users with Android and IOS will have to pay Rs 900 per month for Blue subscription. Web users will get Blue subscription for Rs 650. If web user takes annual subscription then he will get discount. 6,800 instead of 7,800 will have to be paid. Annual subscription plan is not for mobile users.
The company is incurring a loss of 32 crores daily. They want to increase the revenue with the new model.
Musk bought Twitter for $44 billion. They want to make up for it soon.
Twitter is heavily in debt. They don't want to depend on advertisers to end it.
In Blue subscription, users will get the ability to edit tweets, upload videos in long and 1080p i.e. HD quality, reader mode and a blue checkmark. Apart from this, priority will be given in reply, mention and search. 50% less ads will be seen than normal users and new features will also get priority.
Subscribers will also be able to change their handle, display name or profile photo, but if they do so, the blue checkmark will be temporarily removed until their account is reviewed again. Twitter also revealed that the official label for businesses will be replaced with a gold checkmark. Whereas, there will be a gray checkmark for government and multilateral accounts.
Your account must have a display name and profile photo.
For Blue Service, the account should be active in the last 30 days.
Account must be more than 90 days old and have a confirmed phone number.
There should not be any recent change in profile photo, display name.
There should be no indication of misleading of the account.
There should be no indication of the account being involved in spam.
The blue checkmark will appear on the account only after it is reviewed by the Twitter team. This checkmark will be given only if the Twitter team feels that all the eligibility criteria are being met. Twitter may also remove checkmarks from accounts that are found to be violating the Twitter Rules.
Elon Musk tweeted, 'We will be eliminating all legacy blue checks in a few months. The manner in which these blue checks were given was wrong. Prior to Musk's takeover, the blue check mark was reserved only for politicians, celebrities, journalists and other public figures. There were several things involved in getting it, including submitting a government-issued ID.
Twitter recently launched the Blue subscription service in some countries including the US, UK, Canada, Australia, New Zealand and Japan. Twitter's Blue subscription charges $8 per month for users in these countries. An annual subscription will cost $84.
