Swiggy, India's best-growing food ordering and Delivery Company, on Tuesday said that it is pitiful beyond food order space to the delivery of household fundamentals such as groceries. The new service 'Swiggy Stores' will be available on its mobile app and will allow a user to order anything from groceries, medicines, vegetables, meat, Kirana and other everyday fundamentals. The company is likely to face stiff opposition from online grocers such as Big Basket, Grofers and Amazon.
The Bengaluru-based startup, run by Bundl Technologies Pvt. Ltd has inked a pact with over 3500 stores in Gurgaon to transport fruits and vegetables, Kirana items, baby care products, health supplements, and pet care products, Swiggy said in a statement.
The company, which runs a mobile-based application, has teamed up with stores both online and offline to deliver foodstuffs at doorsteps. Some of the joined stores include Super Needs Market, Le Marche, Licious, Zappfresh.com, Fernsnpetals, Apollo Pharmacy, and many others.
"We are taking our first step by introduction across Gurgaon and will deliver from over 3,500 stores across the city. We have previously partnered with over 200 stores in categories such as Fruits and Vegetables to Florists," Swiggy said.
This latest feather in Swiggy's cap comes less than a month after it raised USD 1 billion in its series H backing round – the largest-ever in the food-tech sector. The round was led by obtainable investor Naspers along with DST Global, Meituan Dianping and Coatue Management, while new investors like Tencent, Hillhouse Capital, and Wellington Management Company also participate in it. With this round, the startup's valuation reportedly mushroomed five times to USD 3.3 billion in just one calendar year. To date, Swiggy has raised a total of USD 1.26 billion.
Last week, Swiggy announce that it has acqui-hired Kint.io, an artificial intelligence (AI) startup to help hyperlocal discovery and on-demand delivery, for an unrevealed sum.