Elon Musk, owner of the micro-blogging platform Twitter, is going to roll out a higher-priced subscription model with zero ads. Musk said, the ads on Twitter are very frequent and very large. Steps will be taken for both of these in the coming weeks. However, he did not specify how the subscription model would be priced and by what date it would be rolled out.
Twitter earns about 90% of its revenue from ads. The company's ad revenue has declined sharply since Musk's Twitter acquisition in October. According to a recent report published by The Information, the daily revenue last Tuesday was down 40% from the same day a year ago. Musk blamed "the drop in revenue" on rights organizations, who pressured brands to stop advertising.
Earlier, Twitter introduced a new annual plan for its Blue subscription. This plan is economical as compared to the monthly plan. The monthly plan of Twitter Blue costs $8 but the annual plan can be purchased for $84. That is, there will be a savings of $ 22 on the annual plan. This includes the United States, the United Kingdom, Canada, Australia, New Zealand, and Japan.
The price is $11 per month for users who purchase a Twitter Blue subscription through Apple's iOS. Annual plan will not be available on iOS. With the Blue subscription, some other features including Blue Checkmark are given. However, it may take time for the blue checkmark to appear on the profile as it is given only after review. At the same time, Blue subscription cannot be taken for 90 days on the newly created Twitter account.