Big Decision! Fair & Lovely Cream will be Renamed

The company has decided not to use the word blonde in the branding of its cream. Also, the company has decided to never use words like Fairness, Whitening and Lightening in any of its promotions.
Image Credit: The Financial Express
Image Credit: The Financial Express

The cream Fair & Lovely, which claims to make crores of women blonde and beautiful in the country, will change its name. The company has decided to remove the word 'Fair' from the name of this cream. In the last several years, this cream has been accused of being dyed.

Image Credit: Republic World
Image Credit: Republic World

Finally, after all the pressures, the company that makes this cream, Hindustan Unilever, has decided to change the name. The company has been informed on Thursday that it is going to change the name of its cream "Fair & Lovely". Hindustan Unilever, the Indian unit of global consumer company Unilever, said on Thursday that it is going to rebrand its skin cream.

The company gave information about this from its Twitter

Image Credit: Times of India
Image Credit: Times of India

The company gave information about this from its Twitter handle and said that we have been making products to make the skin beautiful. The company has decided not to use the word blonde in the branding of its cream. Also, the company has decided to never use words like Fairness, Whitening and Lightening in any of its promotions.

Experts say that this product of the company has been opposing in the matter of beauty and blondness since last years. Many women's organizations had said in protest that the beauty of a woman should not be judged by her colour. Organizations have been alleging that the way the word blondness is used in cream; it seems that only white women are beautiful.

Fair and Lovely brand is almost 45 years old

Image Credit: ImMarathi
Image Credit: ImMarathi

Let us tell you that the Fair and Lovely brand was launched in 1975. Since then, the company has been showing many famous models in their advertisements, being blond with a dark colour in the advertisement. It is always said in the advertisements that if you want fairness, then use this cream. "Fair and Lovely" hold 50-70 per cent of the market for white cream in the country.

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