Astrotalk: Puneet Gupta making 30 Lakh per day from the Astrology Startup

Puneet Gupta, who lives in Bathinda district of Punjab, started an online startup 3 years ago. They inform people about their future through a mobile app.
Image Credit: DB
Image Credit: DB

Everyone is worried about their tomorrow. How will the coming days be? Will, there be a job or not, in which sector will the career be made? How will the life ahead, when will the ongoing turmoil in life stop? How will your life partner be? These are some of the questions that most people are worried about. In view of this, Puneet Gupta, who lives in Bathinda district of Punjab, started an online startup 3 years ago. They inform people about their future through a mobile app, solve their problems. For this, Puneet has hired expert astrologers. More than 1600 astrologers are associated with him. After Covid, his startup has got a tremendous response. Presently they are generating revenue of more than 30 lakh rupees every day.

An Astrologer's prediction changed life

After completing his engineering studies in 2011, 32-year-old Puneet worked for about four years. After this, in the year 2015, he started his own startup. In this, he used to work in mobile app development. They used to prepare apps according to the demand of different companies and people. He did this work for about two years. Good earnings were also received and customer response was also good, but in the meantime with them

Image Credit: DB
Image Credit: DB

Something happened that changed his life

Puneet says that in 2015-16, I had a conversation with an astrologer. He told that this company of yours is doing well right now, but it will have to be closed in the next two years. Your partner will leave work. He says that then I did not believe him. I didn't believe in all these things. So didn't pay much attention. However, just before two years, something happened as that astrologer had said. My partner left the company, I was left alone. For a few days, it worked as it should, but then there was a lot of trouble, there was a problem in paying the salary to the employees. Eventually, I had to close my startup.

Puneet says – Everyone is looking for some astrologer somewhere

Puneet says that when my company was closed, I believed in astrology. I called the same astrologer with whom I had a conversation two years ago. I told him everything and said that my prediction came true. Asked him the way out of this difficult period. Then I realized that there are other people in the world like me, who have to go through some kind of trouble every day and they are looking for some astrologer.

So why don't we create an app where people can openly and easily ask questions related to their life and future, they can get rid of their problems. They can interact with different expert astrologers on the same platform.

Image Credit: DB
Image Credit: DB

The online startup started in 2017

After that, I spoke to the same astrologer and asked that if we create such a platform, will they work with us? They gave their consent, they agreed to work with us. After this, we added some more expert astrologers and started our startup in Noida in 2017 under the name Astrotalk. Then we used to do online slot booking. After this, the users used to interact with the astrologer. Each user had a 30-minute session.

They tell that we were getting good responses from the beginning, but at the same time, people were also facing a problem. They could not find an immediate solution. Each man had a 30-minute session, so we could only book a limited number of people. After that, we changed this concept and implemented live chat and phone calls. That is, after visiting the app, no user will need to book, nor will he have to wait. He can ask questions and answers to the astrologer of his choice through call or chat whenever he wants. After this facility, the number of users increased by two to three times.

Demand for online astrology increased in Corona

Puneet says that till March 2020, our business was quite frozen. A large number of users were coming to our app and looking for solutions to their problems, but as soon as the lockdown was imposed due to Corona, our business went down. Didn't get much response for almost two weeks. After this, as time passed and the lockdown started increasing, people started losing their jobs, people started getting sick, then suddenly people rapidly shifted to our app. Within two months our business grew manifold. The demand for the people increased and we had to increase our team rapidly.

Image Credit: DB
Image Credit: DB

They tell that then more calls were coming from the youth. They were scared, worried about their job security. Similarly, many people were also worried about their health and we're looking for solutions. Still, most of the callers are young people. The number of girls in them is also good.

At present, Puneet is associated with more than 1600 expert astrologers from across the country. It has people who know every language. Along with this, more than 70 people work in the team with them, who handle the work from technology to marketing and management. Right now about 55 thousand people visit his app every day. Out of this, more than 5 thousand customers are paid. Along with India, people from other countries also contact him to solve their problems.

How do you help people? What is the complete process?

Puneet's team has developed a mobile app. After logging in and creating an account, you can ask your questions. There are two types of services – one paid and the other free. You will have to pay for chats and phone conversations with expert astrologers. Whereas payment will not be required for reading daily horoscope, making online horoscope, and watching live shows. This is a free service for all.

Image Credit: DB
Image Credit: DB

Puneet says that we have a list of expert astrologers on our app. In this every detail information about them, their expertise, their rating, and fees are available. Based on this, the customer can select the astrologer of his choice and get to know the solution to his problems through chat or phone calls with him. He has to recharge his wallet for payment. Money is deducted by the minute. That is, as long as he talks to the expert on chat or call, the amount will be deducted from his wallet. Regarding the charge, they say that different astrologers have different rates. On average, customers get a solution to their problem for 25 to 30 rupees.

Puneet's team takes the help of social media and Google Ads regarding marketing. They keep doing paid promotions continuously. If anyone wants to join Puneet's team as an astrologer, then they have to register online by visiting the app. After that, there will be a qualification test. Then the expert team will answer the question and try to check whether that astrologer is aware or not. If all goes well, he will get a chance to work.

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