ePayLater is providing a 25 lakh credit limit to retailers at a 0% interest rate helping them to do business more efficiently.

ePayLater, a prominent SME-credit start-up, has stated its strategic goal to focus on expanding its retailer and Kirana user base in India's East, North East, and another tier 2 and 3 cities.

With a big retail base spread over 80 cities in India, ePayLater plans to penetrate further to empower SMEs by developing credit and technology-enabled network that promotes smoother flow and produces better efficiency in the supply chain.

ePayLater provides Kirana shops interest-free credit window of 14 days

Kirana shops not only receive the most diverse product range under one roof, but also a constant and interest-free credit window of 14 days on all purchases made through ePayLater.

The retail business in India is a huge contributor to the country's economy, accounting for over 20% (1) of total GDP, and is only likely to rise in the coming years. This is aided by a growing working population and an increase in disposable money. Some of the rising trends include the country's move to eCommerce, the emergence of D2C businesses, the rise of social commerce, and so on. These tendencies have been exacerbated by the epidemic, for example, in the FMCG area, the contribution from online ordering has increased from 15% before the pandemic to 25% after the pandemic (4).

Parallel to this, conventional general trade has risen and continues to account for more than 90% (2) of market business. From 2019 to 2021, the total number of retailers offering FMCG items in India increased at a CAGR of 4%, with the addition of 800,000 outlets (3).

Who is ePayLater and what do they do?

Since 2015, ePayLater has pursued a mission that has always prioritized its clients and partners. Its success is always measured by the success of its partners and consumers. ePayLater will constantly strive to assist its partners and consumers in becoming the greatest versions of themselves by assisting them in discovering their potential.

Statement of Mr. Aurko Bhattacharya, Co-founder of ePayLater

"Distributors and retailers play an important part in the FMCG ecosystem," says Mr. Aurko Bhattacharya, Co-founder of ePayLater. The fragmented character of their sector is one of the barriers to distributors and retailers attaining their full potential. We at ePayLater seek to deliver a smooth financial and technology first solution to current challenges, as well as to assist clients in increasing sales, lowering expenses, and increasing profits via the use of technology.

And, as the retail model advances, conventional commerce (by far the largest contributor to the FMCG industry) is increasingly integrating technology to not only modernize but also double its company growth. We believe this has enormous potential in tier 2 and 3 cities around the country."

Twitter is loaded with ePayLater Memes

ePayLater connects brands, distributors, and retailers to create a trustworthy network

ePayLater has developed precisely such a platform to assist wholesalers and retailers in connecting and doing business more effectively. ePayLater connects brands, distributors, and retailers, assisting in the creation of a trustworthy network enabled by credit and digitalization. Each supply chain stakeholder is both a buyer and a vendor. Both the seller and the buyer have an investment in the business and can only succeed if the other person succeeds.

ePayLater offers a no-cost lending option to SMEs in over 100 locations throughout the country and has funded over Rs1900 crores in inventory purchases. The firm collaborates closely with B2B companies such as JioMart, Metro Cash & Carry, Flipkart Wholesale, BigBasket, and others, as well as direct distributors of huge FMCG brands.

This service is offered to merchants via physical and digital sales channels, allowing SMEs to acquire inventory across product categories at the best possible pricing without being credit limited. It also helps to alleviate the trust gap that characterizes digital B2B trade by requiring buyers to pay only once products are physically received, with an additional 14 days of interest-free credit. www.pay later.in