Adani Group is now working on a plan to play a big bet in digital. The group is preparing to bring the Super App. On this, he will offer services and products of other companies along with his group companies. In this way, the Adani Group will have direct competition with the companies like Jio, Tata and ITC of Reliance Industries already existing in this sector.
Adani Group Chairman Gautam Adani held a meeting with the employees of Adani Digital Lab on bringing the Super App. Addressing about 80 young employees, Adani said, "We should be the Ferraris of the digital world. We have to design apps according to the convenience of every person in India."
The objective of launching the Super App is to enable the customers of all the group companies to make digital transactions in one integrated platform.
Adani Digital Lab is popularly known as Adani Enterprises. It is one of the largest parent incubators in the world. The customers of the group companies are growing at the rate of 15%. Digital Wing aims to connect every customer on the digital platform. The chairman's nephew Sagar Adani and his son Jeet Adani have been entrusted with leading the digital space.
ITC, one of the country's largest FMCG companies, said on Wednesday that it is going to launch its super app ITC MAARS. MAARS stands for Meta Market for Advanced Agriculture and Rural Services. This will drive ITC's world-class brands along with increasing the revenue of the farmers. Tata Group is all set to bring its products and services on its Super App. Its pilot project is also going to start next month. For this, a company named Tata Digital has been formed, which will bring together the consumer-facing business.
Reliance Industries' Jio plans to offer more than 100 products and services on its platform. For this, he has also made investments from Facebook and Google. Tata Group and ITC are the new companies to join the super app ecosystem in India. Under Jio, its different offerings like shopping, content streaming, grocery, payments, cloud storage services, ticket booking have been introduced on one platform.
Paytm's platform, which is preparing for the biggest IPO in the country, started with payments and has now become a super app. Paytm offers ticket booking, games, online shopping, banking, consumer finance as well as investment options.
The country's largest bank State Bank of India (SBI) launched the digital app YONO (You Only Need One) in 2017. The goal is to make it a super app. Earlier only banking services were available on this, but now the group is preparing to make it a financial superstore by adding other services of companies. SBI is working on a plan to list it by making it a separate company. At present, its valuation is Rs 1.50 lakh crore. SBI believes that this can be an app with a valuation of Rs 3 lakh crore in the coming times.
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