160 fake Khadi products under the brand name ‘Khadi’ were sold on other e-commerce portals like Amazon, Flipkart and Snapdeal. Taking strict action, the Khadi and Village Industries Commission (KVIC) has removed web links of all fake Khadi products sold on e-commerce websites. KVIC has sent legal notices to more than one thousand companies that are using the brand name ‘Khadi India’ to sell their products.
Selling Fake Khadi Products using the Khadi India Brand Name
According to the Central Khadi and Village Industries Commission, more than a thousand companies were selling fake Khadi products using the Khadi India brand name and tarnishing the reputation of Khadi.
In this way, these companies were harming the work of Khadi artisans. KVIC sent a notice to companies based on fake Khadi products displayed on all e-commerce websites, following that notice that e-commerce companies have removed links to 160 fake Khadi products from their website.
KVIC Issued Legal Notice
Following a legal notice from KVIC, Khadi Global has also removed them from its website and removed its social media pages on Twitter, Facebook and Instagram.
It has also sought 10 days’ time to remove all such ingredients and products using the brand name ‘Khadi’.
The action by KVIC has led to the closure of many stores across the country that were selling counterfeit Khadi products.
Removed 140 Links from Various Products
These e-commerce portals were selling such products from Khadi masks, herbal soaps, shampoos, cosmetics, herbal mehndi, jackets, kurta and various vendors using the brand name ‘Khadi’.
This led to a misconception among online shoppers that these items were genuine ‘Khadi’ products. According to KVIC, most of the removed products were being sold by AYUSH e-traders.
The firm confirmed to KVIC that it has removed 140 links for various products that are being sold as ‘Khadi products of Vagad’.
Prime Minister Appeals to Purchase Khadi Products
According to the Commission, Khadi’s popularity has increased manifold in recent years following appeals made by the Prime Minister to purchase Khadi products and so have cases of Khadi trademark infringement.
To take advantage of this opportunity, many online sellers started selling various products in the name of Khadi.
Apart from this, hundreds of such stores opened in different cities which were selling fake Khadi products. In recent months, such fake online vendors had gained momentum, especially during the Covid-19 lockdown.
Fake Khadi Products with the Trademark of a Real Khadi Brand
KVIC Chairman Vinay Kumar Saxena said that KVIC has asked sellers of fake Khadi products to stop selling products in the name of Khadi or legal action will be initiated against them for heavy compensation.
Saxena said legal notices have been issued to various firms to protect the interests of Khadi artisans. The infringement of this trademark has a direct impact on the livelihood of our artisans who are making Khadi products with genuine handicrafts.